My foray into making videos about my guitar construction continues.  Looking at various well-known youtubers for inspiration has led me to some conclusions.   There’s a difference between documenting a process vs. doing it with the intent to make a video.

Documentation means stopping in the middle of things without regard for your glue-crusted fingertips to get a shot of the action. (In this case assembling a tiny mosaic of a maple leaf).   It’s not particularly photogenic, but dammit, glue doesn’t wait!

In an age of social media-based self promotion it’s not enough to make something that looks good (or functions well), the craftsperson has to look good doing it. The video has to be a completely separate product, and its requirements don’t necessarily align with the actual working process.